Monday, May 14, 2012
What I Learned About Having a Novel FREE on Amazon
I put in two weeks of marketing and overall research. I was lucky enough to have met authors who'd been through the process and had been successful, lead me in the right direction.
I'd always said there had to be a secret sauce that no one tells you about. And there is, I'm sure of it. I'm still not sure what the secret sauce is, but it's out there, and "they" know about it.
I can't say I blame the authors who aren't sharing, as they probably worked hard to find out what works and what doesn't. I do know this, throwing money at it DOESN'T work.
So, back to the free weekend. Going into the process, I knew what my dates would be about 2.5 weeks in advance, and I contacted any and every site I could think of that would promote a free eBook. Some responded and posted, some didn't.
Facebook pages and groups dedicated to indie authors are a great place to start, but they are mostly authors. When those authors are nice enough to jump on your bandwagon and help get the word out, it's awesome.
Get your website, Facebook Page, and Twitter account up to date, and use them. Let everyone know your book is free, and then follow up and let everyone know just how well it's doing. No, you don't want to tell the the number of downloads you had, but you can keep them posted on where your novel stands on the Amazon Top 100 lists.
Let Us Prey was at #6 on the Amazon Top 100 by the morning of the second day of the free campaign, and stayed there for most of the Mother's Day weekend.
If I had to do it again, I'd take my friend (and wonderful author) Martin Crosbie's advice and not do my Amazon freebie over a holiday weekend. I'm sure I'd have had many more downloads, instead of the dismal Sunday downloads I had.
My downloads were in the 5-digits, where as I know others who had freebies over the same time period who only had 3-digit downloads. I worked my butt off, and was exhausted by the end of the weekend. But it was a blast!
Would I do the freebie promo again? You bet! There are probably a few things I'd do differently, but overall, I'd go with the same game plan.
When it's all said and done, be sure to go back and thank everyone who helped you with your campaign.